More and more firms are making Asia a key part of their global footprint owing to its positive market outlook relative to the United States and Europe. To maximize success and speed to market, working with a market entry consulting and sales partner can save months in wasted effort and mitigate many of the risks involved in launching a business in this large and diverse region.
SINGAPORE (PRWEB) JANUARY 5, 2016
Following a significant increase in demand in 2015 for its market entry services in Asia, Stepping Stone Asia has expanded its range of business development, representation and consulting services to further enable firms considering the Asia-Pacific region for their longer term growth strategy.
“Compared to the United States and Europe, Stepping Stone Asia sees an increasingly positive outlook for the Asia-Pacific region and a growing number of companies across many industries are targeting the higher-growth markets here,” commented Stepping Stone Asia’s VP of Marketing, James Matthew.
To assist firms looking to start up in Asia or expand existing channels, Stepping Stone Asia has augmented its market entry support offering beyond representation and business development in Asia to include a full suite of go-to-market programs and supporting services. For start-ups, these include market assessment, lead qualification, interfacing with potential clients, telesales campaigns, office set up in regional hubs and assistance with partner selection. For companies that already have an Asia base and need to accelerate speed to market, Stepping Stone Asia has ramped up its offering to include regional recruitment, interim management pending a local hire, project facilitation, campaign management and localization of product or marketing literature.
“A strategy for Asia is increasingly crucial to long term business success. Equally important are the on-the-ground partnerships and resources to make it happen,” added Matthew. In the IT industry, a key market for Stepping Stone Asia, Gartner predicts software revenue growth of 10.2% in 2016 in Asia and significant positive potential for future IT investment due to the region’s relatively low penetration and large domestic user base.
Stepping Stone Asia comprises local and western sales, marketing, consulting and administrative professionals with a wealth of commercial experience in the region and vital knowledge of local culture and business practices in Asia. If you are planning to expand into Asia, we offer a broad range of market entry services designed to help you every step of the way.
Stepping Stone Asia offers a no obligation consultation to firms in all industries considering business representation and developing new revenue streams in Asia. Visit the Stepping Stone Asia website at http://www.steppingstoneasia.com to learn more.